“Omnichannel” Retail: Self-Service Kiosks Create an Integrated Shopping Experience
“Omnichannel” retail refers to the ability to provide an integrated shopping experience to the user regardless of whether they are shopping in-store, using a mobile app, browsing the retailer’s website, or using an interactive retail kiosk. In 2013, 84% of retailers polled by Retail Systems Research acknowledged that creating a consistent omnichannel shopping experience was very important, yet the same survey found that…
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