Originally published on GGB March 22, 2019. By Dave Bontempo Excerpt: Touch screen, touch points. Kiosks sport increased influence in the gaming world. From hotel check-ins to food ordering, cash dispensing and now sports betting, these unofficial goodwill ambassadors flaunt new stature. Perhaps no other device mingles with so many revenue areas. Kiosks also have an envied parallel use in other industries: at airports, at…
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Until May 2018, a federal law known as the Professional and Amateur Sports Protection Act (PASPA) limits most legal sports betting to Nevada and three other states. That (PASPA) was overturned by the Supreme Court in favor of New Jersey, allowing state-sponsored betting. What to Expect in a World Where States Can Legalize Sports Betting Anticipating PASPA’s repeal, a handful of states have…
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At least half of casino visitors possess a loyalty rewards card, studies show. With kiosks serving as the centerpiece of casino loyalty programs, there’s great potential to leverage those kiosks for marketing. In the early days of the gaming industry, casino bosses kept track of high rollers in their heads or a in a little black book. In return for dropping big bucks…
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For many decision-makers in the gaming industry, loyalty programs are the backbone of an effective marketing communications strategy. In fact, one national casino brand generates over $6 billion annually from its loyalty program alone, communicating to customers so effectively that it has been able to cut its conventional marketing budget by half. Plus, through the use of durable, American-made digital loyalty program kiosks,…
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Excellent guest service has long been a hallmark of a successful casino brand, and as the industry continues to grapple with increased competition among casinos and a changing demography, it is now more important than ever for high standards to be met and challenged. While it’s true that guests still visit their first-rate golf courses, luxurious spa treatments and chic restaurants managed by…
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Olea has provided kiosks to casinos all across the world, helping gaming facilities retain new and existing players and grow revenue with loyalty program management and other self-service applications. Our newest gaming kiosk, Monte Carlo, debuted in October 2016. To learn more about how kiosks can help casinos and other businesses that depend on customer loyalty, call 800-927-8063 or email [email protected].
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