For many decision-makers in the gaming industry, loyalty programs are the backbone of an effective marketing communications strategy. In fact, one national casino brand generates over $6 billion annually from its loyalty program alone, communicating to customers so effectively that it has been able to cut its conventional marketing budget by half. Plus, through the use of durable, American-made digital loyalty program kiosks,…
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Excellent guest service has long been a hallmark of a successful casino brand, and as the industry continues to grapple with increased competition among casinos and a changing demography, it is now more important than ever for high standards to be met and challenged. While it’s true that guests still visit their first-rate golf courses, luxurious spa treatments and chic restaurants managed by…
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New self-service solution designed to help casinos build loyalty programs, manage comps, increase ROI and more Olea Kiosks has released the Monte Carlo Gaming Kiosk, its latest self-service solution for the casino industry. The kiosk arrives at a critical time for the gaming industry. While the economy has improved and overall wagering is up, the spread of legalized gaming to new territories has meant…
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As changes rock the gaming industry, self-service technology is a great way to protect the bottom line. A quick glance at the casino gaming revenue data over the past decades creates something familiar to anyone who has spent too much time in the Las Vegas sun: a mirage. The numbers, in fact, do look good. Revenue for the industry in 2015 was pegged…
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Technology continues to become an even greater part of the action at casinos world-wide. As we detailed in a recent infographic, casino loyalty programs were introduced in the late 90’s and have exploded in popularity, reaching membership numbers of over 130 million to date. There is no sign of this trend slowing down. In fact, with the proliferation of mobile devices, casino loyalty…
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Infographic as a PDF: Casino Loyalty Kiosks Customer Loyalty Programs were first introduced in the airline industry in the early 1980s by American Airlines. These programs expanded to other industries quickly, and the first casino loyalty program was introduced by Harrah’s in 1998. From 2000 to 2006, total customer loyalty program enrollments in the US across all industries increased 35.5% to 1.5 billion. Building loyalty is extremely…
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